Aaron Lal - The Top Skills to Impress Your E-commerce Customers

It takes time to become a successful e-commerce manager like Aaron Lal. The fact is that the schools cannot teach everything you need to know to become an expert in this field. You have to learn and try out new ideas time and again to reach the coveted levels. When it comes to managing an e-commerce site, it goes beyond knowing SEO and researching keywords. You must understand the customer because everything revolves around them. After knowing who they are and determining their character, determine ways to tackle their needs.

One of the ways to keep the customers is understanding your product. It is irritating to the customer when they ask questions but ends up getting the wrong answers or incomplete solutions. Even if you have the widest inventory on the web or offer free shipping services, not knowing what you are selling inside out is a disservice and most customers will opt out. So, the manager and those helping him need to comprehend the names of the products, their functions, ingredients, and anything there is to know. Also, when you respond to customers, use positive language. Avoid giving lectures to the customers. Instead, find ways to collaborate with them to find solutions.

Aaron Lal says sometimes the goal of the e-commerce manager and his team is to have the customer speaking well about the company to others - word of mouth. The team therefore had to find gestures to make the customer loyal. It demands creativity to give customers wow moments often. But you have to do it repeatedly. You also have to set expectations that you can meet. Don't promise what you cannot deliver. The online shopper is very sensitive when it comes to time and so, be careful not to disappoint them on this. When you say you will respond in one minute, make sure you do it as you promised.

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