Aaron Lal; The Epitome of High-End E-commerce Management

An e-commerce manager is responsible for planning and executing the goals of selling services and products to online customers. These individuals are excellent marketers, have a grasp of technology and posses many other business skills. Aaron Lal is one such e-commerce manager. Besides possessing industry knowledge, he comes with years of experience across digital marketing and has superior leadership skills.

It all started in 2013 where he was taking care of the lead on organic search and PPC for clients like Audi, Unilever, Vodafone, St. John Ambulance, Coca-cola, Disney, among other popular brands. He was in charge of monitoring the performance of accounts and provided reports on a monthly basis. In 2015, he took over as a search planner for IProspect, which is the largest paid search marketing agency in the United Kingdom. In this job, he managed Google AdWords accounts every day, picked ideal keywords to optimize the campaigns and managed the audience, plus was key in overseeing the marketing budget.

In 2016 Aaron Lal took over as the PPC Account Manager of OGILVY, where he closely worked with the account director to set up, optimize, and run the site to increase its overall performance and improve the Return on Investment. Over this period he headed the account migration of DoubleClick, set up a performance tracker and managed the overall spending for Nestle. In addition, he increased the conversions by 20% and made Return on Investment of more than 300%.

Aaron Lal has recently worked for a Travel agency LATERALLIFE until April of 2018. He was the lead digital account manager where he managed all the optimization tasks, created dynamic reports, and generated campaign response rates multiple times compared to what was experienced in the industry before. His series of successes make him admirable and a great example for those who want to become like him.

Comments

  1. Responsibility of a manager is very important. Nice writing

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